Xdo Consulting

Category: Marketing

  • Rewiring for Relevance: A Blueprint for the AI-Native Marketing Organization

    The Obsolescence of the Assembly Line: Why AI Mandates a New Marketing Blueprint Introduction: The Inevitable Collision The modern marketing department is at a critical inflection point, caught between legacy structures and the transformative power of artificial intelligence (AI). For decades, marketing organizations have been constructed like a “dysfunctional assembly line,” with strategy, creative, analytics,…

  • UTMify: Gamified UTM Management for Marketing Teams

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    Bolt.new just finished the world’s largest hackathon at the end of June ( Great marketing idea BTW…). Bolt is one of my favorite vibecoding tools out there. As a reminder, vibecoding is a way to leverage the ability of LLMs to take simple prompts and output a fully working application or website. In other words,…

  • The Brief Renaissance: How AI Is Transforming Campaign Planning

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    There’s a fundamental truth in marketing that everyone knows but few act on: great campaigns start with great briefs. Yet walk into any agency or marketing department, and you’ll find the same story—briefs get rushed, templates get recycled, and teams jump straight into execution because “there’s no time for a proper brief.” I’ve been guilty…