XDO · pronounced “Chi-do” · Marketing × Technology
Marketing strategywith the engineeringto ship it.
Two principals, 20+ years of combined experience on both sides of the stack. We design the strategy, then build the systems that make it run.
§ 01 / The X
Strategy and systems, crossing at one point.
Marketing
- Positioning
- Messaging
- Channels
- Brand
- Content
Technology
- CRM & CDP
- Data & Analytics
- Automation
- AI agents
- Web & SEO
Most firms are strong in one lane. XDO works the intersection, where MarTech decisions are won or lost, and where a plan either ships or stalls.
§ 02 / Services
Seven ways we help marketing actually work.
MarTech Strategy & Governance
Know what you own, what it costs and what it returns. Stack audits, ownership models and governance that stick.
Marketing Operating Models
Teams, roles, agencies and workflows designed for how marketing actually runs today, in-house, hybrid or fractional.
AI-Enabled Marketing Teams
Practical automation and agents embedded into real workflows, with human approval where it matters.
Measurement & Marketing Mix Modeling
Attribution you can defend in the boardroom: analytics architecture, experiments and MMM.
Digital Audits & Agency Selection
360° marketing audits, agency RFPs and clean transitions, run by people who have sat on both sides.
Marketing & Brand Strategy
Positioning, messaging and go-to-market plans that give the technology something worth saying.
SEO & AEO
Be found in search and cited by AI assistants: technical SEO, entity strategy and answer-ready content.
Start with a conversation.
Tell us the problem. We’ll tell you honestly which of these, if any, will help.
§ 03 / How we work
Four steps. No slideware.
- 01
Diagnose
Audit the stack, the team, the data and the numbers. Find what is real.
- 02
Design
Strategy, operating model and architecture, written so a team can run it.
- 03
Deliver
We build and configure alongside your people, or hand over a plan they can execute.
- 04
Defend
Measurement that proves the result and governance that keeps it from drifting.
§ 04 / Tools & concepts
Things we’ve built, free to use.
LinkWell
LiveTurn curated articles into on-brand LinkedIn posts, with AI drafts and human approval before anything goes out.
Open tool ↗GoodScrolling
Our productA product XDO built end to end: set a screen-time limit, pledge to a charity, and make going over it do some good.
Open tool ↗MarTech Stack Scorecard
Coming soonA five-minute self-assessment of ownership, utilization and data flow across your stack.
Marketing Mix Modeling Demo
Coming soonExplore how spend, seasonality and channels combine to drive sales, using sample data.
Agent-to-Advisor Marketplace
ConceptA prototype idea for routing AI travel-agent requests to vetted human specialists through an open API.
§ 05 / Insights
Straight answers to the questions marketers ask.
§ 06 / About
Why “X”? Because that’s where the work happens.
XDO is the Greek letter chi (X), pronounced “Chi-do”. The crossing point of marketing and technology. Founded in 2007, the firm is led by two principals who have spent over 20 years combined in both domains, which is why we can set the strategy and also build what it needs.
Let’s make your marketing ship.
Book a call. Tell us what you’re trying to fix. We’ll reply within one business day.