Xdo Consulting

Tag: Marketing

  • Rewiring for Relevance: A Blueprint for the AI-Native Marketing Organization

    The Obsolescence of the Assembly Line: Why AI Mandates a New Marketing Blueprint Introduction: The Inevitable Collision The modern marketing department is at a critical inflection point, caught between legacy structures and the transformative power of artificial intelligence (AI). For decades, marketing organizations have been constructed like a “dysfunctional assembly line,” with strategy, creative, analytics,…

  • UTMify: Gamified UTM Management for Marketing Teams

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    Bolt.new just finished the world’s largest hackathon at the end of June ( Great marketing idea BTW…). Bolt is one of my favorite vibecoding tools out there. As a reminder, vibecoding is a way to leverage the ability of LLMs to take simple prompts and output a fully working application or website. In other words,…

  • Unlocking “More with Less”: How an AI Personal Assistant Transforms Marketing Admin Work

    IntroductionIn today’s lean-and-mean marketing world, the pressure to deliver big results with tight resources is relentless. I discovered a game-changer in a conversational AI assistant that automates the tedious tasks draining your day. Here’s a closer look at how it supercharges productivity—and why every marketer should consider adding it to their toolkit. 1. Seamless Integration…