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Digital Audits & Agency Selection
The short answer
A 360° digital marketing audit reviews strategy, channels, content, technology, data and team in one pass to find what to fix, stop and scale. Agency selection adds a structured RFP, scoring and a managed transition, so changing partners improves results rather than disrupting them.
Who it’s for
Leaders inheriting a marketing program, unsure whether their agency is performing, or preparing to change agencies or bring work in-house.
Problems we solve
- No independent view of how the program and its partners are performing
- Agency contracts and fees that are hard to benchmark
- RFPs that reward the best pitch instead of the best fit
- Transitions that lose accounts, data and momentum
What you get
- 360° audit report with prioritized findings and quick wins
- Agency performance and commercial benchmark
- RFP package, scorecard and vendor evaluation
- Transition plan covering assets, access, data and timing
- Onboarding and governance for the new relationship
How we work
- 01Independent audit across channels, technology and data
- 02Define requirements and scoring criteria
- 03Run the RFP and evaluate on evidence
- 04Manage the transition and the first 90 days
Frequently asked questions
What is included in a 360° digital marketing audit?
Strategy and positioning, paid and organic channels, content, web and SEO, email and lifecycle, analytics and data, technology and team, reviewed together so recommendations fit as a whole.
How long does an agency selection take?
A typical RFP runs eight to twelve weeks from requirements to decision, depending on the number of agencies and the complexity of the scope.
Will you run the transition or just the selection?
We can do both. A well-managed handover of assets, access and data is where many agency changes succeed or fail.
Want to talk it through?
A short call with a principal. We reply within one business day.