Where marketing and technology cross.

Stephan is a full-stack marketing leader with 17+ years of experience spanning retail, apparel, CPG, finance, and now tourism and nation branding. He specializes in what he calls Performance Branding, a methodology that bridges long-term brand building and measurable performance marketing, because he has never believed you have to choose between the two.

At Indochino, Best Buy and TD he led initiatives that grew revenue, diversified media investment, and scaled both acquisition and retention programs. His sweet spot is blending art and science: bringing analytics, technology and creative strategy together in ways that drive measurable impact without losing the human story at the center.

Stephan is deeply interested in the intersection of marketing and AI. He builds agentic workflows that accelerate creative production, automate repetitive marketing tasks, and unlock new ways to scale content and campaigns. He thrives in complex, fast-moving environments and believes great marketing starts with great teams: collaborative, empowered and agile.

Alex is a principal at XDO, hands-on across marketing strategy and the technology that delivers it. Together with Stephan, the principals bring more than 20 years of combined experience in both domains.