§ Service
SEO & AEO
The short answer
SEO earns visibility in search results; AEO (answer engine optimization) earns citations in AI answers from assistants such as ChatGPT, Perplexity, Gemini and Claude. XDO combines technical SEO, entity strategy, structured data and answer-ready content so a brand is both ranked and quoted.
Who it’s for
Marketers whose organic traffic is flat or falling, brands that want to be recommended by AI assistants, and teams planning a site rebuild or migration.
Problems we solve
- Content that ranks poorly and is rarely cited by AI assistants
- Unclear or inconsistent description of the brand across the web
- Technical issues: slow pages, weak structure, missing schema
- No process for creating content that answers real questions
What you get
- Technical SEO and site-architecture review
- Entity and structured-data plan, including schema and llms.txt
- Question-led content strategy and editorial calendar
- Answer-ready content and refresh of top pages
- AI-citation and organic tracking against a fixed question set
How we work
- 01Audit technical health and current visibility in search and AI answers
- 02Define the entity, topics and questions to own
- 03Create and structure content for both readers and machines
- 04Track citations and rankings, then iterate
Frequently asked questions
What is answer engine optimization (AEO)?
AEO is the practice of structuring content, entities and data so AI assistants and answer engines can find, trust and cite it. It overlaps with SEO but emphasizes direct answers, clear entities and corroboration across the web.
Is SEO still worth doing now that AI answers questions?
Yes. Search remains a major source of traffic, and the same fundamentals of crawlable, authoritative, well-structured content also help AI systems. AEO builds on SEO rather than replacing it.
What is llms.txt?
llms.txt is a plain-text file at the root of a website that gives language models a concise, curated map of the site's most important pages. It is an emerging convention rather than a guarantee of citation.
Want to talk it through?
A short call with a principal. We reply within one business day.