§ Tool
Which ads to scale, and which to cut.
Upload your ad results, set a target CPA and get a clear action for every ad.
The short answer
XDO Media Optimization classifies each ad by its cost per acquisition, reach and the probability it will miss your target, then tells you whether to scale it, keep testing it or cut it.
What it does
Upload or try the sample
Drop in a CSV of ad results, or explore a built-in sample of 140 ads.
Set your target CPA
Choose the cost per acquisition you need and the confidence level you want to act on.
Summary at a glance
See how many ads to scale, keep testing or cut, plus median CPA and median CPMr (cost per 1,000 reached).
Scale or Stop chart
A scatter plot of each ad's new-customer CPA against spend. Green is safe to scale, pink should stop, grey needs more spend.
CPMr vs CPA quadrants
Sorts ads into Efficient growth, Reach play, Precision and Kill candidate, with bubble size showing reach.
One action per ad
A table that recommends a clear step for each ad, with spend, conversions, CPA, the probability CPA exceeds target and days below target.
Grace rule
An ad that misses target but reaches many new people can run up to 15% over target. If it stays there for 14 days, it is cut.
Saved clients
Signed-in users can save targets and uploads for each client, with magic-link sign-in.
The actions it recommends
Every ad gets one clear next step, for example:
- Scale aggressively (+20-30%)
- Scale normal +5-15%, watch CPA
- Keep spending / watch
- Raise target 10-20% first
- Be conservative / reduce
- Cut now
Questions
What is XDO Media Optimization?
XDO Media Optimization is a free-to-try tool that helps paid-media marketers decide which ads to scale, keep testing or cut. You upload ad-level results and set a target cost per acquisition, and it classifies every ad and recommends an action.
Who is it for?
Paid-media marketers and agencies managing ad spend for one or more clients, especially those who want a consistent, evidence-based rule for scaling and cutting ads.
What data does it need?
Ad-level results in CSV format, including spend, conversions and reach, plus the target cost per acquisition you want to hit.
What does CPMr mean?
CPMr is cost per 1,000 people reached. Comparing it with CPA helps separate ads that are efficient at growing reach from ads that convert well on a small audience.
Can I use it for several clients?
Yes. Signed-in users can save a target and uploads for each client and return to them later.
Want this built into your reporting?
We set up measurement and media-optimization rules around your accounts.