§ Tools

Things we’ve built, free to try.

We build our own tools to test the ideas we recommend to clients.

XDO Media Optimization

Upload ad-level results and a target CPA. See which ads to scale, keep testing or cut, with a recommended action for each.

Turn curated articles into on-brand LinkedIn posts with AI drafts and human approval before anything is published.

Set a screen-time limit, pledge to a charity, and make going over it do some good.

Coming soon

A five-minute self-assessment of ownership, utilization and data flow across your stack.

Coming soon

Explore how spend, seasonality and channels combine to drive sales, using sample data.